Thursday, September 12, 2013

"A Gift for Someone You Love"

I remember my early adolescent days. I lived in a small village where falling in love was/is a taboo. Love and romantic relationships are often constrained by the equations of caste and hierarchy of status.

Despite all these restrictions and limitations, fear and frustrations, there is a unique charm in seeing someone from a distance - feeling happy about the very sight of a person that you don't even know how will she react and reciprocate.

Seeing secretly and felling happy is nothing but LOVE. You realized, you are falling in Love. One day, you gathered all your courage and confidence to face the truth, to tell her how you feel. But, it's difficult...First, you have very little chance meeting her face-to-face; second, you don't know what her reaction will be; and finally, you simply don't know how to say all this.

In late 1990s, a ten rupee chocolate solved these problems. It said everything that you have been struggling to say.

"Amul Chocolate: A Gift for Someone You Love"!

She understood; you smiled inside and started jumping mumping; it was the beginning of a beautiful time; the beginning of the "first love".

2 comments:

Anonymous said...

This is the best thing I have come across in the internet today. The simplicity of love when we are unexposed to the bigger pictureof being in a relationship, when we don't expect Reciprocity and are rather happy experiencing the intense waves of emotion, unconcerned about the end result, unaware that mature love is often reciprocated not with affection but with infedility. I wonder why we loose the intensity of loving someone as we grow older. I wonder why mature adults forget that once they loved someone intensely when they were not even mature to understand what love is. I wonder why mankind ends up loosing his loyalty over time. Perhaps it is because we are too busy wanting to be in a relationship rather than being in love - the love which transcends age, gender, class, caste, religion and nationality.
Such an impactful piece! Took me back to my adolescent years. Thanks Mr.Writer!

Unknown said...

Kiss me chocolate would have solved the issue in 1 rupee